qinghai cultural industries are gaining momentum --Ӣ��

Qinghai News Network -- the cultural industry , known as a sunrise industry and new economic growth points in the 21st century . More and more countries in the world are paying more attention to it.

Then, standing at a new historical starting point, how can the cultural industries in our provinces extricate from the predicament, exploit their advantages in resources to accelerate the development and become a new economic growth point?

At the Fourth China Qinghai Cultural Tourism Festival opening ceremony, the high-board program performed by 1000 villagers from Qianhuying countryside, Lanlongkou town, Huangzhong County appeared in the capital for the first time. ( photographer:Xiaogang )

In recent years, the province has promoted the construction of public cultural service system for the provision of public social and cultural products and services, protecting the people's basic cultural rights; on the other side, our province develops and manages cultural industries considering tapping and utilizing the special cultural resources as the main line and take an active exploration with pioneering spirit and blaze a new preliminary trail with characteristics of Qinghai province

Caoping, the director of the provincial culture department introduced that our province proposed a way of working thought of taking the profession of arts and crafts as the breakthrough point and developing the culture industry in 2003. This thought are based on three advantages: firstly, there are abundant resources and various kinds of artistic handicrafts with local characteristics; secondly, the opening of Qinghai-tibetan railway provides an excellent opportunity for the development of tourism and the industry of artistic handicrafts; thirdly, the production and development of national handicrafts has the superiority of low cost, little risk, quick accomplishment, high rate of commodity transformation.

Meanwhile, the cultural departments make great efforts to nurture and strengthen the industry of arts and crafts by avail of government's guidance, industrial management and typical cultivation. They also build three exchange platforms: to hold Qinghai Folk Arts and Crafts Exhibition with the function of leading a role of promotion, radiation, agglomerate and motivation; to remound and construct the mansion of Qinghai folk arts and crafts and provide the full-featured centralized business place with orderly management and high quality service; to promote the regional featured culture festival and enhance the communications and development of local culture industries; to increase the influence of Qinghai arts and crafts through nurturing demonstration leaders for culture income.

The arts and crafts industry in our province has taken on good tendency through support and guidance. In 2006, the industrial output value of the arts and crafts industry in our province had reached 670,000,000 Yuan with the total number of engaged members of nearly 30,000. Practice has proved that developing the featured culture industry proceeding with the arts and crafts industry are in accordance with the practical situations of Qinghai province, which gains the approval of the provincial Party committee and the provincial government. For the time being, the culture industry in our province still have some difficulties and problems to be solved due to its late start, although it has took on very good and inspiring monentum.

The unique culture resources are the fundamental foundation of developing culture industry, which can enhance the competitiveness of culture industry. In the course of long history, people of all ethnic groups living in the Qinghai plateau have created splendid and gorgeous national and folk culture and have left bountiful and abundant cultural heritage, which provides consolidated resource foundation for developing culture tourism, raising the name recognition of Qinghai and enliving the cultural lives of people of all ethnic groups. Diverse and unique national and folk culture, splendid folk customs and long-standing glorious prehistoric history are the support of hunamnity landscape in our province and the resource advantages of developing culture industry.

�� On June11, vice governor pointed out in qinghai culture industry develoment forum that we must be clearly aware that cultural resources are not equal with cultural products; Only through transforming cultural resources into cultural products and creating product brand can we nurture culture brands with high-class tastes.