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Qinghai News Network -- During the Golden Week of May holiday,Wanmacairang, a Regong artist from Wutunshangzhuang countryside, Tongren county, Huangnan Tibetan Autonomous prefecture received a tourist party of 300 members from Guangdong. They bought 8 pieces of Tangka which were just made by him. Thus he got an income of 20,000 Yuan, which is the epitome of Huangnan Tibetan Autonomous Prefecture arousing brand consciousness , harmoniously combining the development of tourism and culture industry and promoting the construction of a new socialist countryside focusing on Regong culture arts and taking Tangka as the leader.
In the past two years, Huangnan Tibetan Autonomous Prefecture insists that Regong culture arts run throughout the devleopment of tourism from beginning to the end and make cultural industries and tourism go hand in hand, which will become an effective way for Huangnan peasants and herdsmen to increase their income and become rich.
Every family in Wutunshangcun countryside has an artist capable of painting and every family can make Tangka, by means of selling Tangka can they have an annual income for every family of more than 10000 Yuan, which has stimulated the development of the surrounding villages. Therefore, it had been named "national demonstration bases for the culture industry" by the Ministry of Culture.
In addition, Huangnan prefecture has also fostered some "Regong Cultural Village" . Regong cultural industries develop from the stage of mining, sorting, and protection to the stage all-round promotion, forming the well-known brands of Thangka, Treasures,June conference, the dodder dancing of Tu people, Huangnan Tibetan opera, leading the income increase of more than 2,000 families, 10,000 farmers and herdsmen.
Currently, there are more than 90 industry units of all kinds of Regong culture in Huangnan prefecture, 5 enterprises of "companies + farmers" business model, 2000 Regong artists. Last year, Regong cultural industry revenue reached 41.38 million yuan.
The prefecture takes the Regong arts village as a focal point, attracting tourists from all over the world by means of " Regong culture brand" and increasing the income of peasants and herdsmen, inproving the face of the village.The infrastructure of water and eletricity supply should be improved through the completion of " Regong culture city ", "Longwuxia Regong cultural corridor" and the " Regong Overpass", "Regong culture exhibition centre", " Regong arts school" and the " four first-class" project of Regong culture industry under construction, highlighting the production of Regong art and the residential layout on the basis of maintaining the village's original appearance. Regong arts village, Regong Folk arts resorts should be elevated into a certain scale and class. During the golden week, Huangnan prefecture had received 21462 tourists with a total tourism income of 678,500 Yuan, up 70% and 14% over the same period last year.
From this year, Huangnan prefecture will arrange 1,000,000 yuan, Jianzha and Tongren will separately arrange 300,000 yuan, Henan Mongolian Autonomous County and Zeku county will separately arrange 200,000 yuan as the cultural tourism development fund to promote cultural tourism, study on the design and development of the industry and conduct the preparatory construction of tourism development projects which has formed a long-term mechanism.
Editor: Rebecca
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